12/19/2016 8:33 AM PST BY TMZ STAFF
EXCLUSIVE
Ezekiel Elliott‘s kettle stunt has been VERY good for the Salvation Army — resulting in a 61% increase in giving since the Cowboys star’s TD celebration … TMZ Sports has learned.
We spoke with Salvation Army spokesperson Lt. Colonel Ron Busroe who says the entire organization was pleasantly surprised by Zeke’s stunt — everyone at the office has been talking about it nonstop!
As for the donation boom, Lt. Colonel Busroe says, “From 8:10pm to 10:30am this morning there was a 61% increase in online giving from the same time frame last Sunday night.”
In fact, we’re told a bunch of people have been making $21 donations — a clear tip of the cap to Elliott.
As for Elliott’s pledge to give to the organization — Busroe says, “We’re very thankful that he’s going to donate.”